Vice President of Marketing

Responsible for the marketing strategies and plans of a company. Defines the marketing needs of a company and oversees the implementation of these plans. Monitors and supervises the different kinds of marketing communications, which include interactions with advertising agencies and the media and branding. Responsible for the position of the company in the market through marketing and advertising campaigns in mass media like the radio, television, and print. Required to work and collaborate with the VP of Sales to streamline the strategies and projects of the company. Ensures the effective and timely implementation of all marketing programs to boost company sales.

Specific Tasks:

Oversees the marketing activities that will benefit the services and products of the organization
Develops strategies in marketing
Evaluates conditions in the market
Recommends policy changes and encourage greater sales activity